Brian Long, Ph.D., C.P.M. is president of the The Marketing and Management Institute, a Kalamazoo-based seminar and consulting firm. His clients include companies such as General Foods, RJR-Nabisco, IBM, Siemens, and Phillip Morris. People from over 480 of the "Fortune 500" companies have now attended his seminars.Brian is a past Associate Professor of Marketing at Western Michigan University. He earned a B.S. in Business Administration and an MBA from Central Michigan University. Brian went on to Michigan State University where he received a Ph.D in marketing.
Dr. Long is the co-author of The Win-Win Negotiator, as well as, Common Sense Negotiation, which is a weekly publication aimed at business practitioners concerning how to improve their negotiation performance. Another newsletter, Smart Buying, is a bi-weekly publication targeted at improving purchasing performance.
Brian has been a NAPM member since 1976. In 1995, Dr. Long was presented the NAPM District 4 Homer Hauger Award for service. He has also been a member of APICS since 1984. Dr. Long is frequent speaker at dinner meetings, and has made many presentations at the NAPM International Purchasing Conference.
Brian Long, Ph.D., C.P.M. is president of the The Marketing and Management Institute, a Kalamazoo-based seminar and consulting firm. His clients include companies such as General Foods, RJR-Nabisco, IBM, Siemens, and Phillip Morris. People from over 480 of the "Fortune 500" companies have now attended his seminars.